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What is the Main Street Program?

It is a national program designed to restore downtown areas as viable marketplaces and centers of community activity. It is successful because it is a program that builds on the downtown's total image; therefore, the approach is an incremental one that utilizes four elements:




Economic Vitality

The Main Street District
Main Street Russellville's designated district is bounded by Parkway Avenue on the north, El Paso Avenue on the west, Boston Avenue on the east, and 3rd Street on the south.

Mission Statement
The purpose of Main Street Russellville is to revitalize and develop the downtown area of Russellville as a business and government center and as a cultural center for the River Valley. Through community effort, a strategy will be developed to build a vital and growing economy, improve the appearance of Downtown Russellville through historic preservation and good design and promote the image of Downtown Russellville.

Our Vision
Creating Community Through Culture and Development

Since 1980, the National Main Street Center ( has been working with communities across the nation to revitalize their historic or traditional commercial areas. Based in historic preservation, the Main Street approach was developed to save historic commercial architecture and the fabric of American communities' built environment, but has become a powerful economic development tool as well.

Our Work

How We Help the Community - The Main Street Four Point Approach

The Main Street Four-Point Approach is a unique preservation-based economic development tool that enables communities to revitalize downtown and neighborhood business districts by leveraging local assets - from historic, cultural, and architectural resources to local enterprises and community pride. It is a comprehensive strategy that addresses the variety of issues and problems that challenge traditional commercial districts. Since its founding in 1980, Main Street has been the leader in more than 2,000 programs and leaders who use the Main Street approach to rebuild the places and enterprises that create sustainable, vibrant communities. This approach has been implemented in over 1,200cities and towns in 40 states across the nation with the help of the National Main Street Center and statewide downtown revitalization programs.

The success of the Main Street approach is based on its comprehensive nature. By carefully integrating four points into a practical downtown management strategy, a local Main Street program will produce fundamental changes in a community's economic base.

ORGANIZATION involves building a Main Street framework that is well represented by business and property owners, bankers, citizens, historic preservationists, entrepreneurs, public officials, chamber of commerce, and other local economic development organizations. Everyone must work together to renew downtown. A strong organization provides the structure and stability to build and maintain a long term effort.

PROMOTION creates excitement and vibrancy downtown. Street festivals, parades, retail events, and image development campaigns are some of the ways Main Street provides education on what's downtown and encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors, and visitors.

DESIGN enhances the look and feel of the Downtown Historic District building rehabilitation, street and alley clean-up, landscaping, street furniture, signage, visual merchandising and lighting all improve the physical image of the downtown as a quality place to shop, work, walk, invest in, and live. Design improvements result in a reinvestment of public and private dollars downtown.

ECONOMIC VITALITY involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting unused space for new uses, and sharpening the competitiveness of Main Street's merchants are examples of economic restructuring activities.

5-Year Master Plan

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